It’s easier to sell management rights in a seller’s market, where even reasonable management rights complexes are in high demand. If you are going to sell in a seller’s market then remember to be sensible and not ask for the moon. After all, the point is to sell your management rights and realise your gains. If you’re trying to sell in a buyer’s market then you’ll need to be the “purple cow”. That is, you need to be the management rights complex that stands out amongst what is usually, in a buyer’s market, a pretty ordinary bunch. The way to do that is to make sure that you have all of the basics right; letting appointments in order, management rights agreements topped up, great looking manager’s unit, good reliable set of figures and a good working relationship with your body corporate. Then, find that one feature that will make you stand out from the crowd and emphasise it.