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Tip 36 – Marketing – New media

Ordinary Australians give away more private information than ever before. This means that you can tailor your message, once you have identified your target market.  As the new media platforms will explain to you, once you know who you want to communicate with, the data they collect will help you reach that target market. If your new media marketing message is not personalised it’s like driving a Ferrari with the hand brake on.